Veal Industry Update – 03.07.2016

Veal Foodservice Blog

2016 Veal Summit

Annual Veal Summit Announced.  The Third Annual Veal Summit for all producer, packer, processor, distributor, retail and food service partners and State Beef Council staff will take place March 30, 2016, in King of Prussia, PA.  The purpose of the Summit, which is sponsored by the Beef Checkoff, is to provide an update on the FY 2016 veal promotion, issues management and quality assurance programs; seek input on research and promotion efforts for FY 2017; and conduct an information exchange on the major regulatory and marketing issues that most affect the veal industry.  To access information on the meeting and to register, click here.

Lodging reservations may be made by calling the hotel directly at 610/337-1200.  The NAMI group rate is $143.00 plus taxes per night.  For additional event details, contact Bill Sessions at or by calling 703/881-1030.

Annual Meat Conference

The Checkoff funded veal program had a presence this year the Annual Meat Conference in Nashville, Tennessee where 75 exhibiting companies showcased their products to more than 200 retailer representatives.

Visitors engaged with the Veal team, sampled delicious meatballs, received educational information, recipes cards including information about the Eat Better. Eat Veal. Promotion and veal cutting mats.


Eleventh Annual Power of Meat Study Affirms Meat and Poultry Nutrition Benefits, Places Increasing Emphasis on Millennial Attitudes. North American Meat Institute, a contractor to the Beef Checkoff and the Food Marketing Institute (FMI) recently released the 11th annual Power of Meat Study, which found shoppers continue to recognize the variety of nutrition benefits meat and poultry offer, and place a high value on convenience, variety and transparency when making purchasing decisions in the meat aisle.

According to the report, the majority of shoppers, more than eight in 10, affirmed the important role meat and poultry play as sources of protein and other key nutrients in a healthy, balanced diet.  The findings were consistent across generations, with millennials only slightly less likely to cite meat and poultry’s health benefits.

While inclusion of meat and poultry as a portion of a home-cooked dinner remained steady at 3.7 times per week, shoppers changed their purchasing patterns slightly and sought more variety in their dinner lineups, with upticks in pork, lamb, value-added and meat alternatives. Convenience meats, which include heat-and-eat, ready-to-eat and value-added products, also experienced sales growth, particularly among millennial shoppers, who seek flavorful, fast and easy meal solutions.  Price per pound, along with total package price, emerged as the dominant factor influencing meat and poultry product purchases, particularly for small households and millennial consumers.

The report, conducted by 210 Analytics, LLC, in partnership with The Cryovac Brand, a part of Sealed Air’s Food Care Division, examines meat purchasing, preparation and consumption trends through the eyes of the shopper.  It was unveiled at this year’s Annual Meat Conference in Nashville, Tennessee.  The full report is available for purchase here.  The report’s top 10 findings are summarized here.

New Video Highlights Site Features

A new video released by NAMI highlights the recently-launched, mobile-friendly site, which seeks to promote transparency and increase easily accessible information about meat and poultry cuts, cooking, nutrition, production practices and recipes for the largest, fastest-growing consumer group: millennials.  The video includes screenshots and a narration of the site’s most unique features, including the interactive cuts of meat tool; simple, nutritious recipe ideas; common cooking methods; and frequently used terms on meat packaging labels.  The video also explains the site’s major issue pages that discuss meat’s nutritional value, animal welfare practices, antibiotic myths and truths about meat’s environmental impact.

Dutch Imports Reinstated

USDA’s FSIS has approved the reinstatement of beef and veal imports from the Netherlands.   The approval ends an almost two decade ban due to BSE. The Netherlands, Ireland and Lithuania are currently the only countries in the European Union allowed to export beef and veal to the United States. Click the link for a  copy of FSIS’s approval letter and audit of the Dutch system.


It is not known when the first imports will arrive in the United States. Prior to exporting, interested parties must apply to the Dutch authorities for an export license and undergo a series of inspections. In a separate statement, the Dutch finance ministry said the renewed beef and veal exports to the US would involve an estimated 10,000 tons of meat a year with a value of about 80 million euros ($87 million) annually.

WEEKLY VEAL MARKET SUMMARY~ Livestock, Meat, Feed Ingredients & Skin Markets

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