Veal Industry Update – 06.01.2016


The Beef Checkoff and the Mushroom Council team up for a second Veal Mushroom Summer Grilling Promotion.   A new Veal and Portobello Mushroom Blend Burger recipe will be introduced through labels placed on specially marked packages of veal.  The promotion will be supported with a consumer sweepstakes featuring a $500 grand prize and two $50 Williams-Sonoma® gift cards.

Support from a digital and social media campaign will drive consumer awareness and contest entry at  The promotion runs from June 3 through September 7, 2016. Twenty retail chains will participate.



FDA Revises Nutrition Facts Panel and Serving Sizes; May Set Precedent for FSIS.  The Food and Drug Administration (FDA) announced two final rules: Revision of the Nutrition and Supplement Facts Labels and Serving Sizes of Foods that can Reasonably be Consumed at one Eating Occasion; Dual-Column Labeling; Updating, Modifying, and Establishing Certain Reference Amounts Customarily Consumed; Serving Size for Breath Mints; and Technical Amendments.  Although these changes apply to FDA-regulated products, the Food Safety and Inspection Service (FSIS) is likely to publish similar proposed rules for consistency between the regulatory agencies.

The rules amend the labeling regulations for conventional food and dietary supplements, and are intended to provide updated nutritional information to consumers.  They redefine a single-serving container, update certain reference amounts customarily consumed (RACC), require dual-column labeling for certain containers and modify serving size regulations.

Changes to the Nutrition Facts Panel include removing the declaration of “Calories from fat,” requiring the declaration of the gram amount of “added sugars” in a serving of a product, establishing a Daily Reference Value (DRV) and requiring a percent Daily Value (DV) declaration for added sugars.

The rules are effective July 26, 2016, with compliance dates of July 26, 2018, for manufacturers with $10 million or more in annual food sales and July 26, 2019, for manufacturers with less than $10 million in annual food sales.

FSIS Will Delay Enforcement of Grinding Log Rule.  The Food Safety and Inspection Service (FSIS) intends to delay the enforcement of the final rule establishing recordkeeping requirements for inspected establishments and retail stores that grind raw beef products.  The final rule requires that all official establishments and retail stores maintain records of the establishment numbers of suppliers that send material used to prepare each lot of raw ground beef product; all supplier lot numbers and production dates; the names of the supplied materials, including beef components and any materials carried over from one production lot to the next; the date and time each lot of raw ground beef product is produced; and the date and time when grinding equipment and other related food-contact surfaces are cleaned and sanitized.  The requirements also apply to raw beef products that are ground at an individual customer’s request when new source materials are used.

FSIS stated its intention to delay enforcement of the final rule in a letter to the National Grocers Association (NGA), but indicated additional information is required to establish a new enforcement date.  The final rule was scheduled to take effect June 20, 2016.

GIPSA Rule on Regulatory Agenda.  The White House Office of Information and Regulatory Affairs released its regulatory agenda, including information about the forthcoming Grain Inspection, Packers and Stockyards Administration (GIPSA) rules.  The GIPSA rules, first proposed in 2010, would change the rules for marketing livestock and poultry under the Packers and Stockyards Act.   The regulatory agenda identifies September 2016 as the target date for release of the rules.

Report Affirms Safety of Genetically Engineered Food.  Genetically modified foods remain generally safe for human consumption and for the environment, according to a new report released by the National Academies of Science, Engineering and Medicine (National Academies).  The scientists, who reviewed 900 studies, found no evidence of large-scale health effects on people from consuming genetically modified foods, and noted that there is some evidence that demonstrates genetically engineered (GE) crops have benefited humans by reducing cases of insecticide poisoning.  The researchers also concluded that insect-resistant and herbicide-resistant crops did not damage plant or insect diversity, and in some cases, increased the diversity of insects.  In addition to addressing food safety and environmental implications of genetically modified foods, the report identified the potential economic benefits of genetic engineering to American agriculture.  In response to the current genetically modified organism labeling debate, the report’s authors said labels on GE foods are not necessary for safety reasons, but could be justified because of transparency, social and cultural factors.



Using Whole Genome Sequencing to Protect Public Health and Enhance Food Safety

Industry Application and Research Needs Discussion

Sunday, July 31, 2016
1:00 p.m. – 3:30 p.m.

St. Louis, MO
Downtown Hotel Location TBD

As a continued commitment to enhancing food safety and protecting public health, the North American Meat Institute and National Cattlemen’s Beef Association, as contractors to the Beef Checkoff, Foundation for Meat and Poultry Research and Education, US Poultry & Egg Association and the Pork Checkoff brought representatives from the meat and poultry industries together in April 2016 to discuss whole genome sequencing and how it’s being used to prevent food borne illness.

The Industry heard from representatives from the Centers for Disease Control and Prevention, Food Safety and Inspection Service, Food and Drug Administration and National Institutes of Health on how whole genome sequencing and its application is being used to improve public health within their respective organizations. Industry representatives had the opportunity to discuss the practical application of whole genome sequencing as well as current data gaps, research and educational needs.

Next Steps………

We would like to invite researchers and food industry representatives to engage in a discussion that will include:

 Reflections from industry representatives who participated in the April meeting

 Technical and potential regulatory considerations for adoption of this technology

 Open dialogue and attendee input on research needs and data gaps

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