We are delighted to announce that the FY18 veal promotions AR has been approved.

This year we will continue to focus on engaging and building trust with consumers, key opinion leaders, influencers and channel marketers through exciting new content and activities with an integrated marketing approach.   Veal’s strong nutritional profile makes it a great fit for today’s health conscious consumers.  Veal’s favorable nutritional story will be communicated through the Veal Made Easy website, social media properties, events and promotions.

Here are few highlights for the upcoming year.

  1. Enhanced Social Media Presence
  2. Continued Blogger Outreach
  3. Exciting Recipes Under Development
  4. Retail Promotions
  5. Renewed Partnerships
  6. How to videos under development
  7. Participation in Events/Sponsorships




How long do veal calves stay with their mother?

That’s a question commonly asked through the Veal Farm website. Here’s an example of how to answer that question:  As someone who raises veal, the health and well-being of the calf is a priority. Veal calves are usually the offspring of dairy cows, and are normally taken to a veal farm within one to three days of birth. This allows the dairy cow to return to the milking herd as she produces significantly more milk than a calf will consume. This practice also provides health benefits to both cow and calf. Certain types of diseases can be controlled more effectively, and farmers can better monitor the dairy cow for any udder problems.

There are some excellent responses to that question written by dairy farmers and posted online you can also use as a resource when talking with others:




FDA Proposes to Extend Compliance Dates for Nutrition Facts Label Final Rules:  The Food and Drug Administration (FDA) is proposing to extend the compliance dates for the Nutrition Facts and Supplement Facts label final rule and the Serving Size final rule from July 26, 2018, to January 1, 2020, for manufacturers with $10 million or more in annual food sales.  Manufacturers with less than $10 million in annual food sales would receive an extra year to comply.

The rules amend the labeling regulations for conventional food and dietary supplements, and provide updated nutritional information to consumers. They also redefine a single-serving container, update certain reference amounts customarily consumed (RACC), require dual-column labeling for certain containers and modify serving size regulations.

Changes to the Nutrition Facts Panel include removing the declaration of “calories from fat,” requiring the declaration of the gram amount of “added sugars” in a serving of a product, establishing a Daily Reference Value (DRV) and requiring a percent Daily Value (DV) declaration for added sugars.

FDA is accepting comments regarding the proposed extension of the compliance dates through November 1, 2017.


FSIS to Hold Webinars to Discuss Revised Compliance Guideline for Label Approval.  The Food Safety and Inspection Service (FSIS) will host a webinar on October 18 at 2 p.m. ET to discuss changes to the revised “Compliance Guideline for Label Approval,” which details the types of labels and labeling that must be submitted to FSIS for approval.  The guideline update includes new examples of special statements and claims that must be submitted for approval; factual statements and claims that are generically approved; changes that can be made generically to labels previously approved with special statements and claims; and changes that cannot be made generically to labels previously approved with special statements and claims.  The updated guideline also provides new information regarding the process to submit a label application for blanket approval.  FSIS is accepting public comments on the revised guideline through October 23, 2017.




Avoiding Meat During Pregnancy Linked with Later Substance Misuse by Children.  Lower meat consumption by women during pregnancy was linked with an increased risk of substance misuse by their children during adolescence, according to a study published in Alcoholism: Clinical and Experimental Research.  Researchers found that lower prenatal consumption of red meat, poultry and meat products was associated with greater risks of adverse alcohol, cannabis and cigarette use in children evaluated at 15 years of age.  Researchers concluded mothers who ate little or no meat during pregnancy lacked vitamin B12, which is vital for brain development in children.

Agencies to Host NARMS Public Meeting.  The Food and Drug Administration (FDA), Centers for Disease Control and Prevention (CDC) and USDA will host a public meeting October 24-25, 2017, entitled “2017 Scientific Meeting of the National Antimicrobial Resistance Monitoring System (NARMS).”  The meeting will provide an overview regarding NARMS’ progress since the last public meeting in 2014, present recommendations made by the recent FDA Science Board review of NARMS in 2017 and examine possible future directions for NARMS within a One Health paradigm.  The meeting will be held at USDA’s Jefferson Auditorium in Washington, DC.  Additional information and registration details are available here.

Public Meeting on Whole Genome Sequencing Announced.  The Food Safety and Inspection Service, the Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC), the National Center for Biotechnology Information (NCBI) and other partnering institutions will jointly host a public meeting October 26-27, 2017, to discuss practices and plans for collecting and analyzing whole genome sequence (WGS) data.  WGS analyses can determine sequence relatedness between bacterial isolates with higher resolution than other analytical methods, including pulsed-field gel electrophoresis (PFGE), FSIS’ current method of characterizing bacteria.  WGS analyses also can characterize genes and other features of bacterial genomes.  The meeting will detail the current science regarding WGS and will provide an opportunity to comment on the use of WGS data within a regulatory framework.  Additional meeting information is available here.




Meat Institute to Conduct Webinar Regarding Validation Resources for Beef Processors.  The Meat Institute, a contractor to the Beef Checkoff, will host a free webinar Tuesday, October 17, at 1 p.m. ET, entitled “Validation Resources for Beef Processors.”  This one-hour webinar is an extension of the recently completed Pathogen Control and Regulatory Compliance in Beef Processing Conference, which was held in early September in Chicago.  The webinar also will discuss tools available to beef processors to validate their food safety systems and satisfy regulatory requirements.  Speakers include: Kerri Gehring, Ph.D., associate professor, Texas A&M University, and president and CEO, International HACCP Alliance; Jeff Sindelar, Ph.D., associate professor, Department of Animal Science, University of Wisconsin-Madison; and Wendy Bedale, Ph.D., science writer, Food Research Institute, University of Wisconsin-Madison.  Meeting details are provided below:


Meeting Password: kEHWe3Dp

Webinar Link:  

Dial-in Information

Toll-Free Number: 877/594-8353

Toll Number: 720/362-6860

Participant Pass Code: 89268664


Registration Remains Open for Animal Handling Conference, Livestock Transportation Pre-Conference Workshop.  There is still time to register for the Meat Institute’s annual Animal Care and Handling Conference for the Food Industry October 19-20, 2017, in Kansas City, Missouri.  The Meat Institute is a contractor to the Beef Checkoff.  The workshop is the leading animal welfare educational opportunity for meat companies, their customers and those involved in the production and management of livestock and meat products.  The conference is designed to help companies improve animal handling and regulatory compliance, and will offer an overview of the most current humane handling and stunning practices.  Conference breakout sessions will address beef, pork, poultry and management issues.  A draft agenda is available here.  A pre-conference workshop will be held Wednesday, October 18, 2017, for an additional fee.



Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.”


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