Featured Video: Veal Calzone



Beef and Veal Tour

The #BEefTogether Blogger Immersion Event was hosted in October in the beautiful Finger Lakes Region of New York. This is the second time New York State Beef Council has extended this opportunity to bloggers in NY state and this year the tour included additional information on not only beef, but veal as well.  Attendees had the opportunity to tour a veal operation, a beef farm which included cow-calf and feedlot segments and a small processing plant. Jurian Bartelse of Provitello Farms gave the social influencers a view into veal production with a tour of their facilities and discussion on everything from facility design, calf nutrition, calf procurement, and marketing. For most attendees, this was their first time on a veal farm. The second tour was of Ameele Farms, which includes a 60-pair cow-calf operation, feedlot and large-scale crop and apple operations. The tour included discussion on cattle care, breeding and handling, as well as, feed stuffs and crop production. Dr. Greg Johnson, the farm veterinarian joined the group to discuss the animal care plan and disease treatment protocols that have been established with cattle management.



Check out the Veal Made Easy resource section for:

  • Print-ready recipe booklets
  • Monthly social media calendar
  • Veal Nutritional Chart
  • Full color Recipe Images
  • Veal Cut Chart….and more



Veterinarian Offers Calf Care Guidance

“Dairy bull calves sometimes don’t get the same attention as their female counterparts since they leave the farm at an earlier age. Veterinarian Marissa Hake is hoping to change that perception offering advice through social media on how to keep male dairy calves on a successful path that leads to consumer avenues like veal or beef. Veterinarian Marissa Hake did a social media takeover for Mackinson Dairy Farm on Oct. 27 sharing videos and photos of her day caring for veal calves. You can read the full articles that appeared in both Drovers Journal and Dairy Herd Management here.







National Provisioner Posts Year in Review for Veal

How would you describe this past year for the veal industry?  Leaders of the American Veal Association (AVA) use the word “stability.” “Feed prices went up a little bit at about the same time calf prices came down marginally. The result has been a stable cost of operation. “That’s pretty unusual for us,” explains Dale Bakke, President of the AVA.

Bakke says there should be healthy veal industry growth taking place. But it’s not.  Read the full article here.






In The News

Meat Institute Releases MyMeatUp 2.0 App.  The North American Meat Institute, a contractor to the Beef Checkoff, recently unveiled an updated version of its popular MyMeatUp app, the only free app available with a full guide to beef, pork, lamb and veal cuts found in grocery stores.  MyMeatUp 2.0 includes a new “Where does my meat come from?” feature that allows users to search the USDA establishment database for information about where the product was produced. The new feature, which can be accessed from the home screen, provides an explanation about how to find establishment numbers on meat packages and includes a function that allows users to search plant numbers.  Searches can be done using full and partial numbers, or users can choose to view the complete list of establishments.  They are then directed to a page with information from USDA about the establishment.  The latest version of the app also includes several new images and more than 160 recipes.

In addition, MyMeatUp 2.0 addresses questions regarding how to select and prepare meat and poultry products with its cuts of meat feature that visually displays the most common retail beef, veal, pork and lamb cuts.  By selecting a specific part of an animal, consumers can view images of common retail cuts, along with corresponding explanations, recipe ideas and proper cooking methods.  Shoppers can also use the app’s search function to quickly find information about cuts with which they are unfamiliar.

The app provides a searchable glossary of terms frequently used on meat and poultry product labels, including “natural,” “grass-fed,” “antibiotic-free” and “no hormones added,” among others. Consumers can also use the app to learn more about antibiotic use in animal agriculture, animal welfare practices, environmental concerns and nutrition facts.

The app has been downloaded more than 13,000 times and is available to both iPhone and Android users.  To download the iPhone version, click here.  The Android version is available here.  For users who have already downloaded the app, the update will automatically appear in their phone’s app store.


Regulatory Affairs 

FDA Proposes to Revoke Soy Heart Health Claim.  The Food and Drug Administration (FDA) proposed a rule to revoke its authorization permitting food companies to make “unqualified” health claims that soy protein may reduce the risk of coronary heart disease, citing inconsistent scientific findings regarding the relationship between soy protein and heart disease.  This represents the first time FDA has moved to revoke a previously authorized health claim.

The rule, if finalized, would allow the use of a qualified health claim provided there is sufficient evidence to support a link between eating soy protein and a reduced risk of heart disease.  A qualified health claim, which requires a lower scientific standard of evidence than an authorized health claim, would allow food companies to use qualifying language to clarify that there is limited evidence linking consumption of soy protein with heart disease risk reduction.

Public comments regarding the proposed rule are due by January 16, 2018.  In the meantime, manufacturers can keep the current authorized soy claim on their products until FDA makes a final decision.


FDA Issues Guidance to Allow “Co-Manufacturers” Additional Time to Implement Certain Supply-Chain Program Requirements.  The Food and Drug Administration (FDA) issued guidance designed to give certain co-manufacturers more time to meet supplier approval and verification requirements established by rules that implement the Food Safety Modernization Act (FSMA).  The rules – Preventive Controls for Human Foods, Preventive Controls for Animal Food and the Foreign Supplier Verification Programs –specify requirements for supply-chain programs regarding certain raw materials and other ingredients.

This guidance is intended for participants in co-manufacturing agreements, in which a brand owner arranges for a second party to manufacture or process food on its behalf.   The guidance provides that FDA does not intend to take enforcement action for two years against a co-manufacturer that is not in compliance with certain supply-chain program requirements related to supplier approval and supplier verification.  This enforcement discretion is conditional on the division of supplier approval and verification activities between the brand owner and the co-manufacturer.  To submit electronic or written comments regarding this guidance, click here.

FSIS Issues Directive Regarding Verification of Specified Risk Materials in Cattle.  The Food Safety and Inspection Service (FSIS) issued updated instructions regarding procedures inspection program personnel (IPP) must follow when performing food safety system (HACCP, Sanitation SOP verification, Hazard Analysis) and Specified Risk Material (SRM) Control Verification tasks to verify that establishments that slaughter or process cattle meet 9CFR 310.22 requirements.  The directive instructs IPP to continue verifying that all cattle slaughter and processing establishments that handle SRMs have written procedures describing the removal, segregation and disposition of SRMs using food safety system and other SRM-related tasks in the Public Health Inspection System.  The directive also provides that establishments may determine cattle age using accurate livestock producer records as an alternative to dentition.

San Francisco Votes to Require Grocery Stores to Report Antibiotic Use in Livestock.  The San Francisco Board of Supervisors unanimously approved an ordinance that requires large retail grocery stores to report information about the antibiotics that are used in the production of raw meat products sold in their stores.  The ordinance mandates grocery stores with 25 locations or more to report antibiotic use by their suppliers to San Francisco’s Department of the Environment.  Grocers are not required to include information about processed or cured meat and poultry in their reports, but will have to distinguish between medically important antibiotics and antibiotics not currently considered medically important.  The information will not be printed on food labels, but will be available to the public on the Environment Department’s website.

Directive Outlines Foodborne Illness Investigation Procedures.  The Food Safety and Inspection Service (FSIS) issued updated procedures for personnel who investigate foodborne illnesses potentially associated with FSIS-regulated meat, poultry or processed egg products.  The instructions pertain to staff from the Office of Data Integration and Food Protection, Office of Field Operations, Office of Investigation, Enforcement and Audit, Office of Policy and Program Development, Office of Public Affairs and Consumer Education and Office of Public Health Science.  The procedures reflect changes in organization structures and responsibilities during foodborne illness investigations.



Registration, Exhibit Sales Now Open for 2018 Annual Meat Conference.  Registration is now open for the 2018 Annual Meat Conference (AMC) hosted jointly by the Foundation for Meat and Poultry Education and Research, a contractor to the Beef Checkoff, and the Food Marketing Institute.  The 2018 AMC, which will take place February 25-27, in Nashville, Tennessee, offers comprehensive education programming that details the latest developments in meat retailing and consumer trends. Exhibit sales are also open.  Exhibitors will have an opportunity to showcase new, innovative meat and poultry products and technology to more than 200 representatives from national retail chains.  For additional information about exhibiting at AMC, contact Eric Zito at or at 202/587-4223.

Popular TECH Talks Series Returns to 2018 IPPE.  Exhibitors at the 2018 International Production and Processing Expo (IPPE) are invited to submit session descriptions for TECH Talks, a series of short technical presentations on relevant meat, poultry and feed industry topics including production technology, food safety, industry trends and sustainability, among others.  Presentations are free and will take place in a classroom setting on the IPPE exhibit floor at the Georgia World Congress Center, January 30 – February 1, 2018, in Atlanta, Georgia.  To submit a proposed topic, download this application and send it to Manager of Workforce and Education Development Nicole Vetsch at by November 10.  All submissions are reviewed for technical merit on a first come, first serve basis.

Meat Institute to Hold Listeria Webinar.  The North American Meat Institute, a contractor to the Beef Checkoff, will host a free webinar November 15 at 2 p.m. ET.  The webinar, “Advanced Listeria monocytogenes Intervention and Control Webinar: Sanitation Best Practices,” will discuss the four factors of cleaning: sanitizers, biofilms, drains and equipment.  This one-hour webinar is an extension of the recent Advanced Listeria monocytogenes Intervention and Control Workshop, which was held in October in Kansas City.  Featured speakers include Kris Olson, director, corporate accounts, food and beverage, Ecolab, Inc., and James Davis, corporation sanitation manager, OSI Group, LLC.  Meeting details are provided below.


Meeting Password: pDik4tZF
Webinar Link:

Dial-in Information

Toll-Free Number: (877) 594-8353
Toll Number: (720) 362-6860
Participant Pass Code: 89268664


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