The annual Beef Checkoff funded Eat Better Eat Veal promotion will launch in mid-January. On pack recipe labels featuring Veal Stir-fry with Broccoli and Cauliflower and Veal and Mushroom Meatballs, and a social media app will drive consumers to the VealMadeEasy website to enter a $500 free grocery sweepstakes. Web ads, ad slicks and a social media calendar will be available for in-store circulars, retailer/SBC websites and Facebook pages to amplify advertising efforts. To sign-up or learn more contact Laurie Siegel.

Veal and the Mushroom Council received the Produce Business Excellence Award for the 2016 integrated Veal Summer Grilling campaign.

The Campaign, developed in partnership with the Mushroom Council, included NEW Veal Recipe Development, In-store POS, Social Media, and a Sweepstakes overlay. This campaign was designed to lift sales for Veal during a traditionally slower sales time frame and raise awareness with consumers that Veal is an excellent protein choice when you fire up your grills!


FSIS Releases 2017-2021 Strategic Plan. The Food Safety and Inspection Service (FSIS) last week released its Fiscal Year (FY) 2017-2021 Strategic Plan, which will guide the agency’s work over the next five years. The plan is focused on achieving three broad goals: preventing foodborne illness and protecting public health; modernizing inspection systems, policies and scientific approaches; and achieving operational excellence. To achieve these goals, FSIS will continue to work to prevent contamination and limit illness from regulated products, improve food safety and humane handling. practices through the adoption of innovative approaches and maintain a well-trained and engaged workforce with a focus to improve processes and services.

FDA Issues Draft Guidance on FSMA Written Disclosure Statements. The Food and Drug Administration (FDA) published draft guidance regarding written disclosure statements required by four of the seven major Food Safety Modernization Act (FSMA) final rules. The draft guidance addresses provisions in the Preventive Controls for Human Food, Preventive Controls for Animal Food, Foreign Supplier Verification Program and Produce Safety rules. Each of these four rules requires disclosing the presence of hazards that have not been controlled. The draft guidance provides recommendations for describing the identified hazard and details the documentation required to make the disclosure. Comments on the draft guidance should be submitted by May 1, 2017.

FDA Issues Revised Animal Drug User Fees Draft Guidance for Industry. The Food and Drug Administration (FDA) announced the availability of a draft revised guidance for industry entitled ”Animal Drug User Fees and Fee Waivers and Reductions.” The draft revised guidance document describes the types of fees FDA is authorized to collect under the Animal Drug User Fee Act of 2003 and how to request waivers and reductions from these fees. The public is encouraged to comment on the draft guidance by January 3, 2017, to ensure FDA considers the input before issuing final guidance.

FSIS Publishes New Policy to Hold Truckers, Others Responsible for Inhumane Treatment. The Food Safety and Inspection Service (FSIS) published a new policy, Inhumane Handling of Livestock in Connection with Slaughter by Persons Not Employed by the Official Establishment, which would hold livestock owners, transporters, haulers and other persons not employed by the official establishment liable when involved in inhumane treatment of livestock on the official establishment’s premises. The notice also states that if a “non-employee” and an establishment employee are both engaged in a humane handling violation, FSIS will initiate action against the non-employee and take the appropriate regulatory control or administrative enforcement action against the establishment. FSIS is accepting public comments on this notice through November 25, 2016, with an intended implementation date of January 24, 2017.

FSIS Schedules Webinar on Compliance Guideline for Animal Raising Claims. The Food Safety and Inspection Service (FSIS) hosted a webinar on November 15, 2016, at 1 p.m. ET, on an updated compliance policy guideline titled “Labeling Guideline on Documentation Needed to Substantiate Animal Raising Claims for Label Submissions.” The compliance guideline provides information on the documentation needed to support animal-raising claims on product labels that must be submitted for agency approval. The updated guideline reflects the agency’s current position and procedures for reviewing animal-raising claims and includes explanations of animal-raising claims that FSIS may approve.

USDA to Re-establish NACMPI. USDA announced that it intends to re-establish the National Advisory Committee on Meat and Poultry Inspection (NACMPI) for two years. The Committee provides advice and recommendations to the Secretary of Agriculture regarding state and federal meat, poultry and processed egg products inspection programs that fall within the scope of the Federal Meat Inspection Act, the Poultry Products Inspection Act and the Egg Products Inspection Act.

Meetings, Events and Education

Registration Now Open for 2017 Environmental Conference. The North American Meat Institute (a contractor to the Beef Checkoff) announced that registration is now open for the Environmental Conference for the Meat and Poultry Industry, January 30-31, 2017, at the Georgia World Congress Center, in Atlanta, Georgia. The conference, which is collocated with the 2017 International Production and Processing Expo (IPPE), will address key environmental issues facing the industry, including Environmental Protection Agency enforcement, resource conservation, waste management, biogas and other topics. The Environmental Recognition and Achievement Awards will be presented at the Meat Institute’s Annual Awards Luncheon on January 31. Registration for the conference is $349 per person, and will include admission to IPPE, the largest annual feed, meat and poultry industry trade show.

2017 Annual Meat Conference. The Annual Meat Conference (AMC), hosted jointly by the North American Meat Institute Foundation (a contractor to the Beef Checkoff) and the Food Marketing Institute will be conducted February 19-21, 2017, at the Hilton Anatole in Dallas, Texas. The AMC offers comprehensive education programming that details the latest developments in meat retailing and consumer trends. For additional information on AMC contact Eric Zito at or at 202/587-4223.

Veal Quality Assurance

Seeking Input for Veal Quality Assurance Technical Review

The Veal Quality Assurance (VQA) program was updated in 2014, and the time has come to review the program again. The review process enables the program to remain relevant, science-based, technically sound, and credible to the veal industry and its customers and consumers. Would you like to be a part of this process? If so, please contact Donna Moenning at to learn more. The review process and program update will not impact the ongoing education and certification needs which require veal farmers to be recertified every two years. If you have questions or need materials, you can access more information online at or contact Donna directly.

Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.

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