The Beef Checkoff funded veal program partnered with a prominent food blogger, The Daring Gourmet who created this innovative Veal Milanese Philly Cheesesteak recipe and video. The Daring Gourmet (Kimberly Killbrew) is a Millennial mom and her blog reaches over 500,000 unique visitors and has over 860,000 monthly page views.


Veal Quality Assurance

VQA Helps Build Trust. Consumers are demanding transparency from producers and food companies. Mintel research shows that 59 percent of Millennials will stop buying a certain brand’s products if they believe the brand is unethical. The Center for Food Integrity’s (CFI) consumer trust research proves that as those in the food system increase transparency, they also increase trust. The link between transparency and trust is real, direct and powerful.

What do your practices say about your farm and company values? Do you embrace the principles of the Veal Quality Assurance program? The Veal Quality Assurance (VQA) program provides you with the tools you need to help build consumer trust and confidence in veal practices and veal products. At the end of the day, consumers want assurances that veal farmers will do what is right on the farm in caring for calves before they are willing to choose veal in the marketplace. A technical advisory group is reviewing the current program to make updates, and your input is welcomed.  For more information, contact program manager, Donna Moenning at



Registration Open for the 2017 Veal Summit. The Meat Institute, a contractor to the Beef Checkoff, will convene the Fourth Annual Veal Summit, March 29, for all producer, packer, processor, distributor, retail and food service partners, and State Beef Council Staff.  The Summit will provide an update on the Fiscal Year (FY) 2017 veal promotion and quality assurance programs, seek input on research and promotion efforts for FY 2018 and conduct an information exchange on the major regulatory and marketing issues that most affect the veal industry.  The Veal Summit will take place at the DoubleTree by Hilton Hotel Philadelphia-Valley Forge in King of Prussia, Pennsylvania.  To register for the Summit, click here.  For additional information, contact Bill Sessions at or 703/881-1030.



New Research Shows Insufficient Evidence to Confirm a Mechanistic Link Between the Intake of Red Meat and Colorectal Cancer Risk.  A systematic review of experimental data reveals that there is insufficient evidence to conclude a mechanistic link exists between the intake of red meat as part of a healthy dietary pattern and colorectal cancer risk, according to research published in the Journal of Experimental Biology and Medicine.  The researchers evaluated 40 studies that used animal models and cell cultures, mostly to examine the role of heme iron or heterocyclic amines in relation to colon carcinogenesis.  Most of the studies used levels of meat or meat components well in excess of those found in human diets.  The researchers found that experiments in which protective dietary compounds were used to mitigate the elevated levels of meat and meat-derived compounds showed protection against colon cancer, with some essentially negating the impact of meat in the diet.



FSIS Extends Comment Period for Proposed Revisions to Nutrition Fact Panel for Meat and Poultry Products.  The Food Safety and Inspection Service (FSIS) extended the public comment period by 30 days to April 19, 2017, for a proposed rule that would amend the nutrition labeling regulations for meat and poultry products to align them with the Food and Drug Administration’s (FDA) final nutrition regulations, which were published on May 27, 2016.  The proposed rule also would update the list of nutrients that are required or permitted to be declared and is providing Daily Reference Values (DRVs) and Reference Daily Intake (RDI) values that are based on current dietary recommendations from consensus reports.

In addition, FSIS proposed revising the format and appearance of the Nutrition Facts label; amending the definition of a single-serving container; requiring dual-column labeling for certain containers; and updating and modifying several reference amounts customarily consumed.  Finally, FSIS proposed consolidating the nutrition labeling regulations for meat and poultry products into a new Code of Federal Regulations part.


Executive Order Initiates Process to Repeal WOTUS Rule.  President Donald Trump last week signed an Executive Order (EO) directing the Environmental Protection Agency (EPA) and U.S. Army Corps of Engineers (Corps) to conduct a formal review of the Waters of the United States (WOTUS) rule, which redefined and expanded the bodies of water subject to federal jurisdiction under the Clean Water Act (CWA).  The EO instructs the EPA and the Corps to begin the formal process of rescinding or revising the rule, and lays the groundwork for a more limited approach to determining which waterways are protected by the federal government under the CWA.  That process would involve a new rulemaking in which the agencies would be required to justify any proposed changes.  Because implementation of the WOTUS rule has been blocked by an injunction issued by a federal court of appeals, the EO directs the Justice Department to suspend its appeal while the Administration reconsiders the rule.


Updated Slaughter Compliance Guidelines for Beef Slaughter Establishments Now Available.  The Food Safety and Inspection Service (FSIS) posted an updated compliance guideline entitled, “Compliance Guideline for Minimizing the Risk of Shiga Toxin-producing Escherichia Coli (STEC) and Salmonella in Beef (including Veal) Slaughter Establishments 2017.”  The guideline details best practices at beef and veal slaughter establishments, including procedures to prevent, eliminate and reduce levels of fecal and associated microbiological contamination, specifically contamination with Shiga Toxin-producing E. coli (STEC) and Salmonella.  FSIS is accepting public comments on the guideline for the next 60 days.



House Subcommittee Examines International Market Development in Farm Bill Hearing.  The House Agriculture Committee’s Subcommittee on Livestock and Foreign Agriculture held a hearing to review the international market development programs administered by the Foreign Agricultural Service as Congress works to develop the 2018 Farm Bill.  Members heard from witnesses in the agriculture industry who discussed the importance of programs, like the Market Access Program and the Foreign Market Development program, to increase access to overseas markets.

Philip Seng, president and CEO of the U.S. Meat Export Federation (USMEF), testified in support of the international market development programs, calling them “strategic and successful export tools.”  Seng explained how the programs are used by the U.S. meat industry to cultivate and expand access to new markets, displace formidable competitors and defend the market share for American products.  To view Seng’s full testimony, click here.


USTR Releases President Trump’s 2017 Trade Policy Agenda.  The Office of the U.S. Trade Representative (USTR) last week released President Trump’s 2017 Trade Policy Agenda, as required by Congress.  The 2017 Agenda outlines the new Administration’s four trade priorities: promoting U.S. sovereignty, enforcing U.S. trade laws, leveraging American economic strength to expand domestic goods and services exports and protecting U.S. intellectual property rights.

Notably, the new trade policy aims to broaden the ability of the U.S. to unilaterally respond to countries they argue violate international trade laws.  The agenda, for instance, detailed the legal argument for rejecting World Trade Organization (WTO) dispute-settlement decisions, asserting that if the WTO rules against the U.S., such a ruling will not automatically lead to a change in U.S. law or practice.

USTR leads development and implementation of the President’s Trade Policy Agenda, which it provides with the Annual Report on trade developments.


MICA Stresses Impact of Significant Import Restraints in USITC Letter.  The Meat Import Council of America (MICA) submitted comments to the U.S. International Trade Commission (USITC)in response to its report, The Economic Effects of Significant U.S. Import Restraints: Ninth Update; Special Topic: Effects of Tariffs and of Customs and Border Procedures on Global Supply Chains.  In the comments, MICA indicated the Beef and Veal Tariff Rate Quota (TRQ) unduly restricts beef and veal exports from covered countries, given that a high ad valorem duty of 26.4 percent is applied to imports that exceed countries’ specified TRQs.  This TRQ has principally impacted imports from Australia, New Zealand, Uruguay and Japan.  Furthermore, MICA stated that the Other Country TRQ will constrain future beef and veal imports, as an increasing number of countries have been approved to export under this quota, including Brazil, France, Ireland, Netherlands, Lithuania and Namibia.  The letter also noted that foreign imports complement U.S. beef production, since most imports consist predominantly of frozen manufactured beef, which is often mixed with domestic lean fresh beef and trimmings to produce hamburgers, hot dogs, meatballs and other products.



Early Registration and Housing Deadline Extended for Meat Industry Summit.  The early registration and housing deadline has been extended until March 10 for the upcoming Meat Industry Summit, April 4-6, 2017, at the Rancho Bernardo Inn in San Diego, California.  The inaugural Summit replaces and combines programming from the Institute’s Meat Industry Management and Outlook conferences. The annual conference will feature education sessions covering an array of topics, including food safety, government regulations, economics, communications and workforce issues.

In addition, attendees can participate in the numerous networking opportunities and social events offered, including the John Duyn Golf Tournament; the NAMI Ambassadors Reception; and the Issues, Answers, Actions Breakfast.  The popular Sausage Fest competition and a Political Action Committee Reception will also take place.  Furthermore, NAMI committee and Board of Directors meetings will be held.  New sessions will be added frequently.

For a copy of a draft agenda and to register for the Summit, click here.       


Registration for Listeria Conference Now Open.  Registration is now open for the Meat Institute’s Advanced Listeria monocytogenes Intervention and Control Workshop, April 20-21, 2017, in Kansas City, Missouri.  The workshop will provide an overview of the latest developments in Listeria control processes and the regulatory environment.  The workshop will also include hands-on demonstrations, breakout sessions and case studies designed to assist attendees in implementing the most effective and current Listeria control strategies in their establishments.  For more detailed program information and to register to attend the workshop, click here.


Veal Market News

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