veal meatloaf cupcake

VEAL INDUSTRY UPDATE – 6.9.2017

Promotions

veal meatloaf cupcake

The Beef Checkoff funded veal program developed a few new recipes for 2017. The above image is one of the new recipes (Veal Meatloaf Cupcake) developed for use in the Beef and Veal in the classroom program.

The Veal Summer Grilling Promotion launched on June 5th and is supported by over 1,700 retailers that received more than 1,170,000 on-pack recipe labels featuring the new Veal Mushroom Slider recipe.  In addition to the digital advertising and recipe labels, the Beef Checkoff continues to benefit from the great partnership with The Mushroom Council, who continues to promote the “Veal Summer Grilling” promotion through e-blasts, website and social media properties.

 

Industry News

The American Veal Association hosted an industry tour of veal farms and processing plants in May for meat scientist, Dr. Janeal Yancey, University of Arkansas, and dairy farmer and writer, Krista Stauffer. The tour included visiting member companies Midwest Veal, Strauss Veal Feeds, Marcho Farms and Catelli Brothers.  The initial articles created by these two online influencers are making a positive impact with those in agriculture to better understand all the changes that have occurred in the veal industry.  In addition to online content on Facebook and Instagram as The Farmer’s Wifee, Krista Stauffer provided this article — The veal industry has changed and so should the public’s perceptions – which was distributed by AgDaily.  Dr. Yancey, who has a significant following as Mom at the Meat Counter, began her series of blog posts with this Overview of the Veal Industry. Additionally, veterinarian, Dr. Marissa Hake of Strauss Veal Feeds made her debut online as Dr. Hake, The Veal Vet.  This new online content provides relevant, authentic and credible information to share with customers and consumers of veal. The AVA encourages you to like, follow and share this online content, and watch for further updates on these social media sites as well as the American Veal Association website.

 

Regulatory Update

AMS Issues Final Rule Amending the Beef Promotion and Research Order.  The Agricultural Marketing Service (AMS) issued a final rule amending the Beef Promotion and Research Order (Order) established under the Beef Promotion and Research Act of 1985.  AMS added six Harmonized Tariff Schedule (HTS) codes for imported veal and veal products and updated assessment levels for imported veal and veal products based on revised determinations of live animal equivalencies.  AMS also amended the Order’s definition of “imported beef or beef products” by deleting its reference to tariff numbers that are no longer in use.  The rule becomes effective June 29, 2017.

FSIS Announces Retail Exemptions Adjusted Dollar Limitations.  The Food Safety and Inspection Service (FSIS) announced the dollar limitations, based on the Consumer Price Index, for the amount of meat and meat food products and poultry and poultry products that a retail store can sell to hotels, restaurants and similar institutions without disqualifying itself for exemption from federal inspection requirements.  For calendar year 2017, the dollar limitation for meat and meat food products decreased from $79,200 to $75,700, and fell from $58,200 to $56,600 for poultry and poultry products.

New Glass Walls Video Highlights Food Safety Interventions in Meat PlantsThe Meat Institute, a contractor to the Beef Checkoff, released a new Glass Walls Video, “Food Safety Interventions in the Meat Industry,” that offers viewers an inside look at food safety practices in meat and poultry plants.  The video already has more than 100,000 views and 1,000 shares on Facebook since its release.  All Facebook reviews have been positive.

The video highlights the different food safety tactics used from the time an animal arrives at a plant to when meat is packaged and sent to restaurants and store shelves.  The interventions featured include low-tech but critical steps like regular handwashing and boot scrubbing and hide and carcass washes, as well as more advanced technologies like high pressure pasteurization and irradiation.  The importance of USDA inspectors, who are in plants every day checking food safety practices and compliance with regulations, is also underscored.

The video is the 11th in the Meat Institute’s Glass Walls series.  Other videos include tours of beef, pork, lamb and turkey plants featuring animal welfare expert Temple Grandin, Ph.D. Videos also cover how ground beef, bacon and hot dogs are made and how plants are cleaned daily.  All of the Glass Walls videos are available on the Meat News Network YouTube page.

U.S. Trade Officials to Visit China to Establish Beef Trade Protocols.  U.S. trade officials will visit China June 5 to finalize trade protocols to restore U.S. beef exports to China by July 16, 2017.  The delegation will discuss the U.S.’s source verification proposal, which would require producers to document the locations where cattle raised for beef destined for China are born and slaughtered.  Representatives from the two countries will also address hormone residue testing requirements for beef entering China.  Beef containing synthetic hormone residue and beta-agonists will be rejected, while beef containing residue of naturally occurring hormones will only be rejected if the levels are above those naturally occurring in cattle.

AMS Delays Effective Date of Organic Livestock and Poultry Practices Final Rule.  The Agricultural Marketing Service (AMS) delayed the effective date of the Organic Livestock and Poultry Practices final rule until November 14, 2017.  The rule, which had been scheduled to become effective May 19, 2017, amends the organic livestock and poultry production requirements by adding new provisions regarding the handling and transport of organic livestock and poultry intended for sale or slaughter.  The final rule expands and clarifies existing requirements covering livestock care, production practices and mammalian living conditions.  Specifically, the rule requires indoor and outdoor access for poultry, including minimum space requirements.  Producers must provide birds with daily access to the outdoors and those areas must include vegetation or soil.

The new rule also bars some conventional farming practices, such as clipping hens’ beaks and pigs’ tails.  Organic farmers will continue to be barred from administering antibiotics to their livestock.

 

Meetings and Events

2017 Center of the Plate Training®.  Registration is now open for the 2017 Center of the Plate (COP) Training®, scheduled to take place August 1-3, in College Station, Texas.  The three-day course will cover the fundamentals of meat specifications and attendees will be offered an in-depth, first-hand look at the processes involved in converting carcasses to meat cuts commonly available in retail and foodservice establishments.  The training also features detailed cutting demonstrations of all the major center of the plate protein items, including beef, veal, lamb and pork, as well as sessions highlighting poultry and processed meats.  Attendees will receive a copy of the Meat Buyer’s Guide®, the authoritative guide to meat and poultry identification.

The American Association of Meat Processors, American Meat Science Association, Chicago Midwest Meat Association, Canadian Meat Council, Southwest Meat Association and Southeastern Meat Association are co-hosting the course with the Meat Institute, a contractor to the Beef Checkoff.

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