VEAL INDUSTRY UPDATE – 8.14.2017

PROMOTIONS

Our Mushroom Council partnership, now in its third year, continues to extend veal’s reach and engagement through their social media properties, PR and e-mail outreach. Check out the new Veal Slider video produced and shared by the Mushroom Council.

Our Summer Grilling promotion entries continues to grow with over 130,000 entries received and 160,000+ visits to the VealMadeEasy site. The promotion ends early September so there is still time to enter.

The August social media calendar along with veal recipes, how-to cooking videos and more can be accessed via the VealMadeEasy website. 

 

VEAL QUALITY ASSURANCE UPDATE

Veal Calf Care – Starts at the Dairy Farm

Veterinarian, Marissa Hake, is sharing best practices for dairy bull calves through a column distributed to dairy news media. The column is part of the Veal Quality Assurance efforts to communicate with dairy producers who are the source of bull calves for the veal industry. Hake says calf care on the dairy farm is critical to early success of calves entering the veal market. “Veal calves are a small, but successful portion of the U.S. dairy industry. As a veterinarian who works exclusively with veal calves, I’ve found there is a lot of misunderstanding about the veal industry, even among dairy farmers,”  she states. The column goes on to say, “The success of calves entering the veal market is highly dependent on early care at the dairy farm. All of the same principles of calf care used for heifers should be applied to care of bulls, regardless if they are entering the beef or veal market. Calves, regardless of gender and future use, should have proper care to ensure they can thrive and prosper. Young calf treatment should not be based on financial motivations, but rather considered a welfare standard for all calves.”

 

 

 

 

 

 

VEAL INDUSTRY NEWS

An Inside Look at Veal Processing Plants

The American Veal Association invited Dr.Janeal Yancey, University of Arkansas and blogger,  Mom at the Meat Counter, to tour a couple of member plants. Her blog on that experience has been posted. Yancey said she didn’t have any doubt the harvest process would be clean and humane, but now she can say, ‘I’ve seen it with my own eyes.’ “As a meat scientist, I was excited to get to see a new type of processing plant, but what I saw didn’t surprise me in the least. Just like all the meat processing plants I’ve been in, these plants had the highest standards in animal welfare and were immaculately clean and sanitary. They are operated under USDA inspection with their required HACCP plans to ensure that they produce a safe and wholesome product.”

You can read the entire post here:  https://momatthemeatcounter.blogspot.com/2017/08/veal-processing.html

 

 

REGULATORY UPDATE

USDA Announces New Food Safety Leadership. Agriculture Secretary Sonny Perdue named Carmen Rottenberg as acting deputy under secretary for food safety, succeeding Al Almanza, who retired at the end of July. Rottenberg most recently served as deputy administrator of the Food Safety and Inspection Service (FSIS) and was previously chief of staff and chief operating officer in the FSIS Office of the Administrator.

Perdue also appointed Paul Kiecker as the acting administrator of FSIS. Kiecker previously served as deputy assistant administrator for the FSIS Office of Field Operations and worked as a compliance investigator and supervisory compliance officer in the Office of Investigation, Enforcement and Audit.

Establishment Specific Datasets Now Available. The Food Safety and Inspection Service (FSIS) posted a sample dataset and data dictionary for the agency’s routine microbiological sampling of beef components. FSIS is accepting public comments on the sample dataset before publishing the final dataset on October 6, 2017.

USDA Requests Input to Identify Regulatory Reform Initiatives. USDA is requesting comments to identify regulations, guidance documents and other policy documents that are in need of reform, as required by Executive Order 13777, which established a policy to alleviate unnecessary regulations at federal agencies and departments. USDA is soliciting input to inform the department’s modernization Task Force about existing regulations that should be modified, streamlined, expanded or repealed. Comments are due by July 17, 2018.

EPA, Army Corps Move to Rescind WOTUS Rule. The Environmental Protection Agency (EPA) and the Army Corps of Engineers (the Corps) moved to rescind the 2015 Clean Water Rule, also known as the Waters of the U.S. (WOTUS) rule, which redefined and expanded the bodies of water subject to federal jurisdiction under the Clean Water Act (CWA). The proposed rule also would reinstate the process that EPA and the Corps previously used to determine the waterways that receive CWA protection. The United States Court of Appeals for the Sixth Circuit last year blocked WOTUS implementation. This move by EPA and the Corps, therefore, would not trigger any immediate changes. The agencies are working on a new version of the rule that would include a narrower interpretation of the creeks, bogs and marshes subject to federal law. Public comments will be accepted on the proposed rule through August 28, 2017.

 

MEETINGS, EVENTS AND EDUCATION       

Registration for Listeria Conference Now Open. Registration is now open for the Meat Institute’s Advanced Listeria monocytogenes Intervention and Control Workshop, October 24-25, 2017, in Kansas City, Missouri. The Meat Institute is a contractor to the Beef Checkoff. The workshop will provide an overview of the latest developments in Listeria control processes and the regulatory environment. The workshop will also include hands-on demonstrations, breakout sessions and case studies designed to assist attendees in implementing the most effective and current Listeria control strategies in their establishments. For more detailed program information and to register to attend the workshop, click here.

Registration Open for Animal Handling Conference. The Meat Institute, a contractor to the Beef checkoff, will hold its annual Animal Care and Handling Conference for the Food Industry October 19-20, 2017, in Kansas City, Missouri. The workshop is the leading animal welfare educational opportunity for meat companies, their customers and those involved in the production and management of livestock and meat products. The conference is designed to help companies improve productivity, efficiency and product quality, and will offer an overview of the most current humane handling and stunning practices. There also will be a pre-conference workshop focused on livestock transportation Wednesday, October 18, 2017, for an additional fee.   

Co-sponsoring organizations include American Association of Bovine Practitioners, American Association of Meat Processors, American Meat Science Association, Animal Agriculture Alliance, Canadian Meat Council, Chicago Midwest Meat Association, Consejo Mexicano de la Carne, Food Marketing Institute, National Cattlemen’s Beef Association, National Dairy FARM Program, National Grocers Association, National Milk Producers Federation, National Pork Board, National Pork Producers Council, Professional Animal Auditor Certification Organization, Inc., Southeastern Meat Association, Southwest Meat Association and US Poultry.

For more detailed program information and to register to attend the conference, click here.

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