The Beef Checkoff funded veal promotions program has created ten new veal recipes and “how to” cooking videos that focus on current trends.

Click on the links below to view the new veal recipes, photography and videos.

Veal Jerk Chops

Coconut Veal and Vegetable Stew

Individual Za’atar Flatbreads

Mediterranean Grilled Veal Salad

Veal Cubano Sandwich

Veal Kibbe

Veal & Mushroom Burger with Balsamic Onions

Veal Pho

Veal Stuffed Acorn Squash

Veal, Spinach and Tomato Arepas


The 2018 Veal Summer Grilling program will launch on June 20th.   To date, we have over 1,800 retailers signed up to feature on-pack recipe labels promoting the newly created Veal and Mushroom Burger with Balsamic Onions. The promotion will be supported by digital media and promoted through the Mushroom Council’s website, emails and social media properties.


Veal Quality Assurance

New VQA Program Resources Online at Veal Farm.

The new VQA resources signal the start of the re-certification process for many in the industry. These new program resources can be found on Veal Farm. Re-certification is required every three years. This is an update from the previous program. VQA program materials – the educational PPT, the manual and the exam — provide veal farmers and industry leaders with the educational resources to develop and follow a comprehensive calf care program dedicated to exceptional animal care and producing safe, quality veal. Items labeled as Best Management Practices are the key elements which must be met to receive VQA certification.  The additional information and guidelines in the manual are resources to assist in meeting the requirements of VQA. Questions and requests for copies of the manual can be directed to Donna Moenning.


Industry News

California Initiative Seeks to Establish New Space Requirements for Food Producing Animals.  A California initiative, backed by a coalition of animal activist groups, to establish new minimum space requirements for confining veal calves, breeding pigs and egg-laying hens, with the requirement that egg-laying hens be raised in cage-free environments after December 31, 2021, recently reached 25 percent of the required number of signatures to appear on the state’s ballot in November.  California’s Secretary of State will now provide copies of the proposal and a summary of the request to the state senate and assembly.  The Secretary of State’s office suggests a deadline of April 24, 2018, to collect all 365,880 signatures required for the initiative to appear on the November ballot.

The initiative also calls for prohibiting certain commercial sales of specified meat and egg products from animals confined in non-complying manner, defines sales violations as unfair competition and creates good faith defense for sellers relying upon written certification by suppliers that meat or animal products comply with new confinement standards.

Proponents of this initiative also filed an amendment, which would delay its effective date to December 31, 2023.  Petition supporters, however, would need to collect all 365,880 signatures for the amended initiative to appear on the ballot — the signatures currently secured for the original initiative are not transferrable.


GAO Determines AMS Complied with Relevant Requirements to Withdraw Organic Livestock and Poultry Practices Final Rule.  The Agricultural Marketing Service (AMS) complied with the applicable rulemaking procedures when it withdrew the Organic Livestock and Poultry Practices final rule in March, the Government Accountability Office (GAO) determined.  GAO reviewed the process that led AMS to withdraw the rule after groups, including the Humane Society of the U.S., filed lawsuits alleging the agency, by repeatedly delaying the rule’s effective date, essentially repealed it and did so without proper notice and public comment.  GAO, however, concluded AMS followed the applicable requirements in promulgating the rule.


The final rule, which was published January 19, 2017, would have increased federal regulation of livestock and poultry for certified organic producers and handlers.  The withdrawal is effective May 13, 2018Existing organic livestock and poultry regulations, however, remain effective.  AMS determined the rule exceeds its statutory authority, and concluded changes to the existing organic regulations could negatively affect voluntary participation in the National Organic Program by increasing costs for producers and consumers. 


New Video Addresses Grilling and Cancer Myths.  The Meat Institute, a contractor to the Beef Checkoff, releasednew Meat MythCrusher video featuring Travis O’Quinn, Ph.D., associate professor of animal sciences at Kansas State University, who debunks claims that grilling meat poses a significant cancer risk.  In the new video, which represents the 53rd in the series, O’Quinn explains that while it’s possible for compounds like heterocyclic amines (HCAs) and polycyclic aromatic hydrocarbons (PAHs) to form while grilling meat, the levels are much lower than those that have been shown to be risky.  O’Quinn also explains the variety of steps people can take to reduce their exposure to HCAs and PAHs.  He cites research showing that marinating meat products virtually eliminates formation of heterocyclic amines, and that seasoning meat with spices like pepper, oregano and garlic has a similar effect.  Avoiding charring meat on the grill is also an effective strategy for reducing PAH formation, according to O’Quinn.  All of the Meat Mythcrusher videos and a brochure covering the different meat myths are available here.


FSIS Extends Comment Period on USCA Petition. The Food Safety and Inspection Service (FSIS) is extending the comment period for a petition submitted by the U.S. Cattlemen’s Association (USCA) requesting that FSIS exclude products not derived directly from animals that have been raised and slaughtered from the definition of “beef” and “meat.” The petition was posted on the FSIS petitions webpage on Feb. 16, 2017. The comment period for the USCA petition was scheduled to close on April 17, 2018, but FSIS is extending the comment period for an additional 30 days.


President Trump to Nominate Mindy Brashears to be the Next Under Secretary for Food Safety.  President Donald Trump will nominate Mindy Brashears, Ph.D., to be the next under secretary for food safety at USDA.  Dr. Brashears is a professor of food safety and food microbiology and director of the International Center for Food Industry Excellence at Texas Tech University.  Dr. Brashears’ research evaluates interventions in pre- and post-harvest environments and the emergence of antimicrobial drug resistance in animal feeding systems.  Her work has resulted in the commercialization of a pre-harvest feed additive that can reduce E. coli and Salmonella in cattle.  Dr. Brashears is past-chair of the National Alliance for Food Safety and Security and USDA’s multi-state research group.

Dr. Brashears is also a Meat MythCrusher expert who has worked with the Meat Institute, a contractor to the Beef Checkoff, to help provide strong, science-based communications on the safety of meat and poultry products.


FDA Delays Compliance Dates for Nutrition Labeling Final Rules.  The Food and Drug Administration (FDA) extended the compliance dates for the final rules updating the nutrition and supplement facts labels and serving size information on food packaging.  FDA extended the compliance dates for manufacturers with $10 million or more in annual food sales from July 26, 2018 to January 1, 2020, and for manufacturers with less than $10 million in annual food sales from July 26, 2019 to January 1, 2021.

The final rules amend the labeling regulations for conventional food and dietary supplements, and are intended to provide updated nutritional information to consumers.  They redefine a single-serving container, update certain reference amounts customarily consumed, require dual-column labeling for certain containers and modify serving size regulations.

Changes to the Nutrition Facts Panel include removing the declaration of “Calories from fat,” requiring the declaration of the gram amount of “added sugars” in a serving of a product, establishing a Daily Reference Value and requiring a percent Daily Value declaration for added sugars.


USDA Seeks Comments on Proposed Rule to Establish National Bioengineered Food Disclosure Standard.  The Agricultural Marketing Service (AMS) is seeking public comments regarding the proposed rule to establish the National Bioengineered (BE) Food Disclosure Standard mandated by Congress in 2016.  The proposed rule would require food manufacturers and other entities that label foods for retail sale to disclose information about BE food and BE food ingredient content.  According to AMS, the proposed rule is intended to provide consumers a mandatory uniform national standard for information about the BE status of foods.  Most basic meat and poultry products, such as muscle cuts, ground product and processed product, in which the predominant ingredient is meat or poultry, would be exempt from the new standard.  Comments on the proposed rule are due by July 3, 2018.


“Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.” 

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