VEAL INDUSTRY UPDATE – 8.15.2018

 

Promotions

Promotions

The Beef Checkoff funded veal promotions program has created delicious veal recipes and how to” cooking videos. Looking to spice things up in the kitchen with a South American flair? Why not try the Veal, Spinach and Tomato Arepas?

2018 Cattlemen’s Beef Board Summer Conference: Promotions Update

The North American Meat Institute, a contractor to the Beef Checkoff, provided FY18 veal promotions updates and discussed new and innovative ideas for the FY19 veal authorization request to the Cattlemen’s Beef Board at their Summer conference.

The highlights from FY18 included Innovative veal recipes, photography and “how-to videos” along with updates on blogger, brand and State Beef Council partnerships, social and retail promotions and digital outreach to both consumers and industry leadership.

Recommended activities for FY19 included recipe development with a focus on global trends and flavors, collaboration with state beef councils on bloggers and culinary school events as well as a veal promotion with a pop-up restaurant, regional chain or retailer “grocerant” (a restaurant inside a grocery store) and a sales initiative program for veal distributors.

 

Veal Quality Assurance

2018 Cattlemen’s Beef Board Summer Conference: VQA Update

Staff from the North American Meat Institute, a contractor to the Beef Checkoff, joined cattlemen from around the country in Denver to provide an update on 2018 Cattlemen’s Beef Board (CBB) projects and discuss proposals for 2019.  The VQA program provides a science-based set of standards and training for all those raising milk-fed veal in the U.S. to ensure consistent and high-quality practices for humane handling, food safety and animal health of veal calves.  Highlights of FY18 program including the release of updated VQA resources and revised certification processes were shared with attendees.  The Best Management Practices covered by the VQA program include the following areas: Animal Health; Feed and Nutrition; Housing and Facilities; Handling and Transportation; and Overall Management.  Ninety-five percent of U.S. produced, milk-fed veal is VQA certified.

Proposed activities for FY19 were presented to the CBB Consumer Trust Committee and include ongoing program management; a survey to provide a snapshot of the industry to allow for better evaluation of impact of veal to beef industry and allow for continuous improvement; a VQA Train-the-Trainer webinar; a refresh of www.vealfarm.com ; a food writers/influencer farm tour; among other activities.  The committee will share feedback on the proposals, which will be considered for funding by the full CBB operating committee in September.

 

Industry

USDA Announces Programs to Assist Farmers, Agricultural Producers Impacted by Trade Retaliation. Agriculture Secretary Sonny Perdue recently announced USDA will provide short-term relief to assist U.S. farmers and agricultural producers affected by retaliatory trade actions resulting from U.S. tariffs on foreign imports. Specifically, USDA will authorize approximately $12 billion in programs to compensate for the estimated $11 billion impact of retaliatory tariffs on U.S. agricultural goods.

The Market Facilitation Program, authorized under The Commodity Credit Corporation (CCC) Charter Act and administered by the Farm Service Agency, will provide payments incrementally to producers of hogs, soybeans, sorghum, corn, wheat, cotton and dairy. Additionally, USDA will use the CCC Charter Act and other authorities to implement a Food Purchase and Distribution Program through the Agricultural Marketing Service to purchase unexpected surplus of affected commodities such as beef, pork, fruits, nuts, rice, legumes and milk for distribution to food banks and other nutrition programs. Finally, the CCC will use its Charter Act authority to establish a Trade Promotion Program, administered by the Foreign Agricultural Service in collaboration with the private sector, to identify and secure new export markets for U.S. agricultural products.

According to USDA, these three programs are intended to provide short-term relief while the Administration works to negotiate free, reciprocal trade deals that benefit U.S. agriculture.

Foundation Releases New Validation Databases. The Foundation for Meat and Poultry Research and Education (Foundation), a contractor to the Beef Checkoff, released searchable validation databases that summarize the available scientific literature identifying antimicrobial and other interventions for fresh and processed meat and poultry. Small and very small meat and poultry establishments can use both databases in the design of intervention strategies and as scientific support in the validation of their Hazard Analysis and Critical Control Points (HACCP) systems.

The Foundation, on behalf of the Beef Checkoff, partnered with the University of Wisconsin to create a database of studies that describe interventions used to reduce microbiological risks in processed meat products. The second database, developed in collaboration with Texas A&M University, presents scientific literature detailing the efficacy of various interventions and antimicrobials at a range of applicable concentrations on fresh beef, veal, pork, lamb and poultry products. The databases are searchable by type of meat, product, pathogen and intervention.

AMS Issues Requirements for Grading Terms on Meat Product Labeling. The Agricultural Marketing Service (AMS) updated the procedure providing guidance for companies that wish to identify officially-graded meat products with the USDA grademark. The updated procedure, QAD 107, “Requirements for Grading Terms on Meat Product Labeling,” sets forth the correct use of grademark terms on meat items and packaging at all marketing levels from the time AMS grades the meat until the consumer purchases it.  The updates are primarily aimed at removing provisions that are no longer applicable – for example, the requirement that AMS and the Food Safety and Inspection Service approve a quality manual for grade labeling – and revising administrative items.

Meat Institute, Beef Checkoff Exhibit at SNA Meeting. The Meat Institute, a contractor to the Beef Checkoff, exhibited at the School Nutrition Association (SNA) conference July 10-12 in Las Vegas, Nevada. Meat Institute staff shared materials, including research about processed meat’s nutrition assets and Meat Mythcrusher brochures, among other resources, with school nutrition professionals. SNA is the largest annual gathering of school nutrition professionals, with more than 7,000 school foodservice supervisors, directors, managers and employees in attendance.

FSIS Proposes Amending Official Inspection Legend Requirements for Livestock Carcasses in Certain Circumstances. The Food Safety and Inspection Service (FSIS) is proposing to amend the federal meat inspection regulations to eliminate the requirement that livestock carcasses be marked with the official inspection legend at the time of inspection in a slaughter establishment, if the carcasses are to be further processed in the same establishment. Under the proposed rule, FSIS inspection personnel would be required to continue to verify that the establishment has in place in its Hazard Analysis and Critical Control Point plan, Sanitation Standard Operating Procedures or other prerequisite programs, controls to ensure that unmarked carcasses are further processed in the establishment and that carcasses that are not further processed in the establishment do not leave the establishment unmarked. Comments will be accepted 60 days after the proposed rule publishes in the Federal Register.

CDC Publishes Report on Foodborne Disease Outbreaks. Norovirus remained the leading cause of foodborne disease outbreaks between 2009 and 2015, according to a new report published by the Centers for Disease Control and Prevention (CDC). The report, “Surveillance for Foodborne Disease Outbreaks – United States, 2009-2015,” presents information collected through CDC’s Foodborne Disease Outbreak Surveillance System (FDOSS). From 2009 to 2015, FDOSS received reports of 5,760 foodborne disease outbreaks that resulted in 100,939 illnesses, 5,699 hospitalizations and 145 deaths. Salmonella was the second most common cause of outbreaks and outbreak-associated illnesses, according to the data. Outbreaks caused by Listeria, Salmonella and Shiga toxin-producing E. coli were responsible for 82 percent of all hospitalizations and 82 percent of deaths reported.  Among 1,281 outbreaks in which the food reported could be classified into a single food category, fish were the most commonly implicated category, followed by dairy and chicken. Moreover, chicken, pork and seeded vegetables were responsible for the most outbreak-associated illnesses.

 

Meetings, Events and Education

Registration for Listeria Conference Now Open.  Registration is now open for the Advanced Listeria monocytogenes Intervention and Control Workshop, October 23-24, 2018, in Kansas City, Missouri. The workshop, sponsored by the North American Meat Institute, a contractor to the Beef Checkoff, will provide an overview of the latest developments in Listeria control processes and the regulatory environment. The workshop will also include hands-on demonstrations, breakout sessions and case studies designed to assist attendees in implementing the most effective and current Listeria control strategies in their establishments. For more detailed program information and to register to attend the workshop, click here.

Industry Best Practices to be Shared at Beef Safety Conference.  A number of sessions discussing industry best practices will be offered at the Pathogen Control and Regulatory Compliance in Beef Processing Conference, September 5-6, 2018, in Rosemont, Illinois. The sessions will address topics including system validation; foreign material case lessons learned; utilizing data for process improvement; managing recall situations; and establishing microbiological independence, among others.

The Beef Safety Conference, sponsored by the North American Meat Institute, a contractor to the Beef Checkoff, provides valuable insights for beef processors, networking opportunities and access to key information to help businesses improve their food safety programs. Top experts from industry, government and academia will convene to address critical issues affecting beef processors, including interventions, recall prevention, cooking validation, sampling techniques and policy and regulatory issues, among other topics.

Registration Open for Animal Handling Conference. Registration is open for the annual Animal Care and Handling Conference for the Food Industry October 18-19, 2018, in Kansas City, Missouri.  The workshop, sponsored by the North American Meat Institute, a contractor to the Beef Checkoff, is the leading animal welfare educational opportunity for meat companies, their customers and those involved in the production and management of livestock and meat products.  The conference is designed to help companies improve animal handling and regulatory compliance and will offer an overview of the most current humane handling and stunning practices.  Conference breakout sessions are segmented into beef and pork, poultry and audit tracks.

 

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